How do we navigate climate disinformation online?

From blatant greenwashing on TikTok to influencers spreading misinformation, it's tricky terrain.
By Teodosia Dobriyanova  on 
An illustration shows the silhouette of a man hypnotised by his phone. Around him, the background is full of smartphones with bright screens reading FAKE, thumbs up and heart reactions, chat and email inboxes.
Watch Next

From quick hits to deep dives, this Mashable series cuts through the noise to explain what on Earth is going on and what you should know about it.


Since the emergence of social media, the spread of climate mis- and disinformation has been evolving dramatically. From TikTok greenwashing strategies by oil giants, to wellness influencers spreading disinformation, the internet seems to be the mecca of fake news. But what's behind climate disinformation's shifting tactics? And how can you navigate it?

During Generation Hope: Act for the Planet at London's Natural History Museum, Mashable talked to scientists Dr. Erica McAlister, disinformation researcher Jennie King, and climate activist Disha Ravi, to trace the evolution of climate disinformation.

Topics Social Good

Picture of Teodosia
Teodosia Dobriyanova
Video Producer

Teodosia is a video producer at Mashable UK, focussing on stories about climate resilience, urban development, and social good.


More from Mashable Now
Drone footage shows the devastating floods in Rio Grande do Sul
Drone footage shows an urban road submerged under water. Caption reads: "Devastating floods"

Tiny shapeshifting stickers detect post-surgery complications
A white background photograph shows a couple of medical tweezers next to three of the tiny stickers placed on an index finger for scale.

Rare POV footage captures polar bears in their melting habitat
A split screen image shows the POV of two polar bears swimming together, with their heads above the surface (left), and submerged underwater (right)

World’s tallest wooden wind turbine promises a cleaner future
An aerial shot shows workers standing inside a wooden wind turbine as it is being constructed.

What if protecting coral reefs means growing them on land?
A split screen shows three images of corals - one of two hands holding a coral, one of the corals under water on the land farm, and one of a coral reef in the ocean.

Latest Videos
Is this image AI-generated? How to tell in 3 easy steps.
A woman looking confused next to a viral AI generated image of Pope Francis in a parka with an arrow and text reading "real or ai?"



'Conclave' trailer promises political shenanigans at the Vatican
Ralph Fiennes as Cardinal Thomas Lawrence in the film "Conclave."


'Teacup' cast on the horror of isolation
Cast of Teacup


Ariana DeBose and the 'House of Spoils' cast on why they call it a "haunted fairytale."
By Belen Edwards and Warren Shaw
House of Spoils

Sebastian Stan, Aaron Schimberg and Adam Pearson reveal the significance of the karaoke scene in 'A Different Man'
By Belen Edwards and Warren Shaw
A Different Men

'The Diplomat' Season 2 trailer sees Allison Janney for vice president
Allison Janney wears a red suit standing on a stone balcony.

'A Complete Unknown' trailer: Watch Timothée Chalamet transform into Bob Dylan
Timothée Chalamet as Bob Dylan and Elle Fanning as Sylvie Russo in "A Complete Unknown."
The biggest stories of the day delivered to your inbox.
This newsletter may contain advertising, deals, or affiliate links. Subscribing to a newsletter indicates your consent to our Terms of Use and Privacy Policy. You may unsubscribe from the newsletters at any time.
Thanks for signing up. See you at your inbox!