Tinder will now officially let you play cupid.
The dating app has launched Tinder Matchmaker, a feature that lets friends and family asynchronously access Tinder to recommend profiles. Users can invite others, whether they have Tinder or not, to view and suggest potential matches.
The app commissioned a survey of daters (aged 18-25) in the UK, Australia, and U.S., finding that 75 percent discuss their dating lives with their friends multiple times a month.
"For years, singles have asked their friends to help find their next match on Tinder, and now we're making that so easy with Tinder Matchmaker," says Melissa Hobley, Chief Marketing Officer at Tinder. "Tinder Matchmaker brings your circle of trust into your dating journey and helps you see the possibilities you might be overlooking from the perspective of those closest to you."
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How does the feature work? Tinder users can share a unique link for up to 15-friends in a 24-hour period. Through the link, the designated matchmaker can access Tinder (either as a user themselves or a guest), and will then have a full day to recommend profiles to their loved ones.
Friends and family with the link can play matchmaker but can't chat or send messages on the user's behalf. The user can make a final call over the recommendations and who they choose to like.
The feature is available in several countries already: United Kingdom, United States, Australia, Brazil, Canada, France, Germany, India, Indonesia, Japan, Mexico, South Korea, Spain, Thailand, and Vietnam. A global rollout will follow.
Topics Tinder
